Name
Russell Fowler

Location
Bothwell

Russell runs large sheep operation in Bothwell with 10,000 ewes, along with crops grown under pivots. He uses a combination of technology to track and manage his operations.

All Russell’s ewes are tagged with EIDs through which he is able to track weight gain on his Gallagher system. These weights are recorded and analysed in AgriWebb, with strip grazing process built by Enable Ag.
 

What was the challenge?

  • Uncertainty around weight gains and the impact of different feeds and trials.
  • Crop and sheep production were managed in separate systems, creating inefficiencies.
  • Limited clarity on ewe health, breeding, and pasture condition.
     

What was the process?

  • EID tags were fitted on all ewes to track weight gains and treatments, with data stored for later integration.
  • Mob and animal data were managed in AgriWebb, including compliance tasks like NVD submissions.
  • EnableAg’s strip-grazing system was used under pivots, informed by pasture measurement tools.
  • A DJI drone was flown regularly over lambing paddocks to quickly identify issues.
     

Results

Russell has previously used both AgWorld and Maia Grazing, both of which worked well for their purpose. He found AgriWebb was able to interface to both sides well enough and was very visual and easy to use by farmhands. Russell thinks he could use it better (e.g. individual animal management and tighter integration with Gallagher’s APS), but has nonetheless seen numerous benefits especially complemented by the EnableAg training and process

Ability to successfully split early weaning practices and ensure lambs are getting access to enough pasture.

Reduction in time spent monitoring for issues in paddocks.

Ability for farmhands to improve strip grazing themselves through the EnableAg colour coding system from plate meter data.

Gallagher’s eShepherd

 GPS-enabled, solar-powered neckband that uses sound and vibration to create virtual fencing boundaries.
Allows farmers to remotely manage cattle movement without the need for physical fences.

Estimated Cost

• Collars ~AUD 380-400
• Base station ~AUD 7,500

AgriWebb

Farm-level livestock platform that enables data capture from crush-side, pasture, treatments, and performance.

Dashboard insights include weight gain, cost of production, drought planning, and traceability integration

Estimated Cost

~$300 AUD/year per organisation (base subscription) + add-ons

DroneAg

  • Collect Innovative-resolution elevation data to support drainage planning and flow modelling.
  • Use mapped data to evaluate and compare the return on investment of different drainage options — such as deep drains, shallow drains, or subsurface systems — before implementation.
Estimated Cost

N/A (quote required)

DJI Drones

Develop drone camera systems to capture professional imagery.

Estimated Cost

$599 - $3099 depending on the model.


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